Welcome to Albert Kay's Portfolio

Art direction Lead Product Design UI UX Visual

Greetings I'm Albert
I'm, award winning UI and UX Designer for multiple platforms, focused on user interaction design and high end user experience development.

Since 2007 i'm on this road as a digital designer, combining digital craftsmanship with innovative thinking to deliver beautifully built solutions on a global scale.

Specialties: Multi-platform Design, User interface design, User Experience Design, Co-developer, Responsive design, Usability, Information Architecture, Wireframe, WorkFlow, User-Centered Design, Application(iOS and Android) Optimization, Design Process Management, Branding, UI, UX. HTML, CSS, jQuery, Web Design UI Design, UX Design
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Live Roulette Application

Fully immersive casino experience in user's hand

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  • Scope Mobile, Desktop
  • Role Product Designer
  • Tools Sketch, After Effects
  • Duration 4 Months<

About

Ezugi is one of the world’s biggest live casino content providers featuring such games as roulette, blackjack and sic bo, and more.

Problem

The current application was outdated and lacking a lot of industry-standard features. On the other hand, it had many features built on top of the existing experience and significantly misaligned usability.

Competitors

Wireframes

Based on all the information and research, I started to work on the wireframes. So I might run the tests and find the right direction early on.

A series of fully interactable wireframes have been done to demonstrate the flow to the stakeholders and made final course corrections if needed

A/B Test

The screens variety may have become an issue because we had to stay in “always visible video” and “do not change original roulette table layout” constraints.
Meanwhile, we should have used the space as reasonably as possible to avoid misclicks while allowing fast access to the full spec of features.
So I had prepared two versions of gaming field behavior to A/B test them and learn which one would be easiest for users to use.